Consulting for the arena and the open water.

Iron Reef LLC brings together two passions: teaching rodeo, from first-timers to Finals contenders, and helping divers plan and prepare for their next dive.

In the arena

Rodeo Consulting

Rodeo school instruction and coaching in every event offered at an IGRA rodeo.

  • Taught by the 2025 World Champion Chute Dogger
  • Rough stock, roping, speed and camp events
  • Group rodeo school clinics and one-on-one coaching
  • Rodeo school planning for associations
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Below the surface

Dive Consulting

Guidance from a PADI Divemaster with experience across the Caribbean and US freshwater sites.

  • Dive trip and destination planning
  • Skills check-ins and gear guidance
  • Nine PADI certifications, from Open Water to Divemaster
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Recipe collection

Eat for your Heart

Simple, wholesome recipes for training days, travel days and everything in between. Search by ingredient or browse by meal.

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Iron Reef Store

Shop Iron Reef

Shirts, tanks and more from the Iron Reef online store.

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About Iron Reef

Strength on land, steadiness at sea

Iron Reef LLC was founded by Ryan Villanueva, a rodeo performer and competitor and a PADI Divemaster. The bull and the anchor in the logo stand for both sides of the work.

After relocating from Colorado to the Kansas City area, Ryan rebuilt the business as Iron Reef LLC to bring rodeo and dive consulting together under one name.

Let's talk

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